O Projeto

PROJETO DC4DM NO CONTEXTO

A evolução digital contínua está tendo impacto em todos os setores da nossa sociedade, mudando os requisitos de trabalho, a mentalidade das pessoas, as atitudes comportamentais e sociais, criando oportunidades e ameaças significativas que precisam ser geridas de forma adequada.

Se nos referirmos especificamente às novas tecnologias digitais emergentes, é amplamente reconhecida a necessidade de conduzi-las estrategicamente.

Na verdade, a CE criou políticas e ações para apoiar este processo. Por exemplo, no âmbito da Política da UE para IES, destaca a importância de encorajar a criatividade, a inovação e o espírito empreendedor em todos os níveis de formação e educação.

Num futuro próximo, haverá uma forte demanda por habilidades criativas digitais que incluem habilidades digitais (por exemplo, habilidades de informação, programação e desenvolvimento de aplicativos), juntamente com habilidades humanas (por exemplo, resolução de problemas, pensamento estratégico e criativo, inteligência emocional, habilidades de relacionamento e construção de rede).

O seu desenvolvimento permite gerir a transição digital, o que significa que permite que as pessoas se adaptem continuamente a um cenário digital em mudança, aprendendo a colaborar com as tecnologias digitais e como usá-las para atender às necessidades humanas em qualquer campo.

PRINCIPAIS PRÁTICAS PARA MATURIDADE DIGITAL

Maturidade digital significa permitir que as pessoas se adaptem continuamente a um cenário digital em mudança, aprendendo como colaborar com as tecnologias digitais e como usá-las para atender às necessidades humanas em qualquer campo.

Empresas digitalmente maduras estão obtendo sucesso ao adotar quatro práticas principais:

Aumentar a colaboração entre equipas multifuncionais com currículos multifuncionais de alta qualidade

Ampliando a inovação no local de trabalho, cultivando culturas, visões e experiências com foco digital

Atrair e desenvolver talentos digitais

Ampliação de pequenas experiências digitais iterativas e propostas para toda a empresa

OBJETIVOS DC4DM

O projeto visa implementar, aplicar e divulgar um modelo de design centrado no ser humano que potencie a criatividade digital das pessoas, para facilitar e orientar estrategicamente o processo contínuo de evolução digital, para atingir a maturidade digital dentro de uma rede da UE de IES, PME, startups e incubadoras de empresas.

O modelo Digital Creativity4Digital Maturity (DC4DM) capacitará as habilidades criativas digitais por meio da (1) troca de conhecimento; (2) cocriação de métodos e ferramentas interdisciplinares; e (3) experiências baseadas em projetos para compreender e possivelmente antecipar as oportunidades e ameaças previsíveis oferecidas pela evolução digital, desenvolvendo uma abordagem estratégica para a adoção e aplicação de tal tecnologia.

Durante o projeto, o modelo será desenvolvido através dos métodos, das ferramentas e das competências multifuncionais de todo o consórcio, promovendo a partilha de conhecimento intercultural da academia para a indústria e vice-versa. Treinar profissionais com conhecimento digital e capazes de impulsionar a transformação digital, tornou-se uma missão que requer uma Aliança Europeia de todas as partes interessadas relevantes.

ATIVIDADES DC4DM e OUTPUTS

O projeto DC4DM foi estruturado em três anos de atividades para alcançar resultados intelectuais tangíveis, tais como:

Vocabulário de maturidade digital para construir um conhecimento partilhado para trabalhar com tecnologias digitais emergentes.

Digital Maturity Pills sobre as melhores práticas para partilhar com universidades, PMEs e startups na Europa.

Formato de treino do Learning Lab, centrado no aluno, workshops baseados em projetos para apoiar o desenvolvimento de habilidades para gerir desafios através do modelo DC4DM e aprender em ambientes interdisciplinares.

Design Maturity Toolkit criado com ferramentas e métodos inovadores para nutrir e conectar currículos de design com atividades de design digital voltadas para a tecnologia.

DC4DM Edu BOX e MOOCs para fornecer experiências, ferramentas, diretrizes e novas soluções para trabalhar com outras IES, PMEs e startups, e estratégias EC e programas.

DC4DM Livro aberto e artigos científicos como ferramentas para promover os objetivos e resultados do projeto na academia, na comunidade de design, nas empresas e nos centros de pesquisa.

DC4DM inclui: 2 eventos de treino de equipa de design de curto prazo (workshop de co-design e Bootcamp); 6 eventos (Dia da Maturidade Digital) abertos ao público em geral, start-ups e PME para divulgar o potencial estratégico da criatividade e do design para orientar a aplicação tecnológica; 3 programas de estudo intensivo (Learning Lab) com alunos de mestrado.

IMPACTO DC4DM

A aplicação do modelo centra-se na relação entre IES e PME / startups orientadas para a tecnologia, com o objetivo de fortalecer a colaboração entre o ensino superior, a investigação e as empresas com o foco na formação de talentos com as competências e conhecimentos adequados para facilitar e orientar as PME e organizações na obtenção de uma maturidade digital. Os alunos serão capazes de mudar estrategicamente o processo e as ferramentas fornecidas para abordar o desenvolvimento de habilidades criativas digitais. Os educadores aplicarão as diretrizes do modelo DC4DM e as melhores práticas para enfrentar os desafios do ensino na era da evolução digital. Um impacto chave será encontrado na conexão da educação em design com métodos de ensino inovadores e multifuncionais e currículos baseados nas necessidades em evolução dos alunos e da indústria.

Conselho Consultivo do DC4DM

Uma equipa de peritos irá supervisionar o progresso do projecto e garantir a consistência dos objectivos, métodos e conteúdos no conjunto de ferramentas DC4DM e nos Resultados Intelectuais.

Andrea Botero Cabrera

Andrea Botero is Academy of Finland Research Fellow at the School of Arts, Design and Architecture of Aalto University and conspirator at the design studio Suo&Co. As of August 2022 she will be Professor of New Frontiers of Design at Aalto University. Her design works explores technologies, services and media formats for collectives and communities. Through her research work she aims to understand how collectives come to understand the design spaces available to them and how designers could support more various infrastructuring processes around them. Andrea has a Doctor of Arts (DA) in New Media from Alto University, a masters (MA) in product and strategic design from the School of Arts and Design Helsinki and a BA in industrial design from Universidad Nacional de Colombia.

Roberta Anelli

Roberta is a Sociologist and Criminologist with a passion for social and technological trends. She has always dealt with new methodologies for the management and development of ideas, new approaches to understand the market and design the right target and personas, building the proper business strategy.
Experienced Business Innovation Advisor demonstrated history of working in the management consulting industry. Skilled in Innovation Management, Open Innovation, Innovation Lab, Business Model definition and Innovation scouting.
She has a strong experience in social trend analysis, working on the understanding and study of citizens’ and consumers’ opinions and behaviors, useful to companies for the analysis of new strategies, also using AI and NLP tools.

Vincenzo Tanania

Vincenzo is a Director in PwC New Ventures with the role of Innovation Team Coordinator. He gained experience in public and private sector with national and international customers.
He focused his multidisciplinary activity on innovation management, technology transfer, digital strategy, new business model definition, program and project management, business process reengineering and organizational restructuring.
He coordinated Strategic and Management Consulting projects aimed at enhancing the innovation potential of the production system also supporting services for the creation of new innovative Companies, Startups, Spinoffs.
He currently coordinates Nudge for Innovation, the PwC Innovation Programme promoting a culture of innovation and enhancing company’s resources and skills through a guided methodology, supporting employees in the ideation, development and launch of innovative solutions.

Tommaso Nervegna

With a background in interaction design, Tommaso has accumulated more than 14 years’ experience in product and service design, brand strategy, and customer experience.
His primary responsibility is supporting growth and learning by ensuring every team and project is equipped with the best design-led methods and knowledge.
To make this happen, Tommaso has spent the past 14 years working between Italy, UK, Middle East, Turkey, Greece and the Dominican Republic, working tirelessly to develop and deliver experiences to help teams and clients harness the power of customer-centricity to create new service and product experiences that people will love

Pawel Pokutycki

Pawel Pokutycki (PL/NL) is an interaction designer, researcher and lecturer at the Royal Academy of Art (KABK) in The Hague and Design Academy Eindhoven, The Netherlands. In 2005 he initiated early activities of the RFID Lab, later called the AR+RFID Lab, an experimental interdisciplinary platform for research in the application of Augmented Reality (AR) and Radio Frequency Identification (RFID) technologies in the field of art and design. He is a core member of the Alternative Learning Tank (ALT), a nomadic school and artistic organization that focuses on research, creation and implementation of didactical programs on progressive and radical fields of knowledge which are often neglected by educational institutions. His recent projects focus on exploring relationships between new media theory, political, social and cultural studies by concept development and prototyping for interactive media. He believes in a methodology of design based on his own, peculiar interpretation of the Black Box Theory presented at a TEDx event in 2012. Currently he is conducting multidisciplinary research on “Humane Technology for the Global South: Ethics of Interaction Design in the (post)Colonial Context”, besides Europe frequently lecturing and giving masterclasses in such countries as Brazil, Ecuador, Peru, India and China.

Marco Taisch

Marco Taisch has been Full Professor at the Politecnico di Milano since 1991, where he teaches Advanced Production Systems, Sustainable Manufacturing and Operations Management and where he coordinates the Manufacturing Group of the School of Management. Since 2002 he has been particularly dedicated to the study of technological trends carrying out some technological roadmaps and studies of technologies foresight on manufacturing as a consultant for the European Commission. He is a member of the Board of EFFRA (European Factories of the Future Research Association), of the board of the Italian Intelligent Factory Cluster and of the Lombard Intelligent Factory Cluster. He is co-founder and scientific chairman of the World Manufacturing Foundation, under whose aegis is annually organized the World Manufacturing Forum, the world event for the definition of the agenda on manufacturing. He is a founding member of Miraitek4.0, two spin-offs of the Politecnico di Milano on Industry 4.0 issues. He is president of MADE – Competence Center Industry 4.0, the largest of the eight competence centers of the National Industry 4.0 Plan. Consultant to several companies including Leonardo, Thales Alenia Space and Siemens.

Manuel Zacklad

Manuel Zacklad is a professor at the Conservatoire National des Arts et Métiers (CNAM) in Information and Communication Sciences (ICS), holder of the “Expressions and Cultures at Work” chair, vice-president of the CNAM’s scientific council (2013-2018), and director of the Dicen-IDF laboratory (Dispositifs d’Information et de Communication à l’Ère Numérique en Ile-de-France, EA 7339) His research focuses on three topics that revolve around the digital transition and its consequences based on several theoretical approaches.
First, the study of social and organizational changes induced by the generalization of digital technology is approached from the perspective of document theory (documentarization and documents for action). The second topic is the design of new information dissemination and sharing systems involving new knowledge organization systems (socio-semantic web). Finally, the search for new forms of socio-technical innovation is part of the perspective of conviviality economies and is based on the analysis of cooperation processes taking into account the so-called “immaterial and relational” activities (semiotics of cooperative transactions). More recently, he has participated in the reflection around an interdisciplinary theory of design.
 

Matteo Losi

In April 2020, Matteo Losi was nominated Head of Presales Architect and Innovation for SAP EMEA South. This region includes Italy, Spain, Portugal, Greece and Israel, Turkey, Middle East and Africa. Losi is responsible for developing knowledge and driving customer and prospect choice towards SAP’s innovative digital transformation and cloud scenarios. Previously, Losi worked as Digital Transformation Chief Expret and Database & Data Management Sales Director in SAP Italy to enhance SAP’s Platform and Digital Core strategy to help Italian companies develop Digital Transformation paths based on SAP HANA and SAP S/4HANA. Matteo Losi joined SAP Italy in 2001 as Head of Presales & Business Development. In recent years he has held strategic roles in the presales area at EMEA level and in South Africa as Head of Presales Africa in Johannesburg. Before joining SAP, Losi gained significant experience at ST Microelectronics, Siemens, and as a consultant at Ernst & Young Consultants. Losi holds a degree in Electronic Engineering from Politecnico di Milano.